Luxury may be tethered to fine craftsmanship, extravagance may be fettered to quality and indulgence may be bound to attention to detail, but they all find pride of place in Sarita Handa’s atelier. The design journey started in 1992 with exports to give traditional art, crafts and textiles a contemporary semantic. In the last three decades, the company’s design and manufacturing arm has continued to supply to major retailers worldwide. Closer home, the eponymous retail brand that was launched a decade ago, continues to offer exceptional designs and what began with textiles and linen has expanded to include décor collectibles. The e store will allow its users to enter the mindscape of the brand and experience the brand’s legacy, inception, and all the milestones that it has accomplished over these years. 

The celebrated design house new e-commerce platform offers an all-new shopping experience for home connoisseurs. The virtual store allows you to explore luxury, where passion is the fashion that rules beyond season or reason. The website is well-equipped to withhold a deeper product range that encompasses cushion covers—embroidered and solid; bedspreads, quilts and euros, a range of embroidered fabrics, hand embroidered handbag collections, robes sets & bath, organisers and pouches for travel to name a few of the products. The design of the website is consciously kept minimal and clean to highlight the product as authentically as possible. With the festive season approaching, it’s the perfect time to give your interiors a luxe redux.

The brand has curated special Autumn-Winter 2020 collections for the e store. The ‘Mix’ range from the AW collection is a case in point. Ikat, Suzani, and Palampore inspired designs create the bright and vibrant cushions covers and elaborate pick-stitch, hand-quilted patterned bedspreads, and these pieces will transform your space in no time. That’s not all! Globally warm hues such as terracotta and olive are trending, the design experts at Sarita Handa have incorporated these in their retail collections through embroidered quilted coverlets and fabrics. The global affair doesn’t end here, a special range of intricately embroidered cushions and rugs inspired by the land Marrakesh are a part of the AW collections. Equally alluring is the cushion series that takes its cues from Japanese art forms. Reinterpreting the Japanese Boro technique and washed red and blue denim craft, each piece is a work of art. 

We wanted to establish an immersive digital experience for our customers with the kind of products that we have designed for this eshop; especially now when everything has become not only efficient but effective with technology. We will continue to showcase our quality, craftsmanship and incredible diversity of design made in India, at all times; thereby promoting the ‘hand of the artisan,” says Suparna Handa, Managing Director, Sarita Handa.

Wait, there’s more. You can now throw a pattern party with Sarita Handa’s new collections; from floral patterns to geometric motifs, from subtle ikats to delicate bird designs, there is a lot to choose from in the fabrics collection for drapery and upholstery. Mix and match them to create a unique style for your home. 

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