Soulful and modern, stylish, and bold, the new collection by the Sikkim and Delhi-based homegrown brand Junekeri is a kaleidoscope of memories and travelogue. Fascinated by the calm of mountain life and the vibrant hues of Rajasthan, the brand’s founder Ayessha translated her experiences and childhood memories into colourful textiles and beautiful home decor accents with Sudha, her mother, and business partner. The duo’s shared love for home decor and appreciation for the handcrafted led them to create and curate functional and beautiful pieces by blending traditional craftsmanship with modern designs. With a keen focus on high-quality cushions and soft furnishings, the brand’s new collection aims to inspire celebration and bring joy to your every day.
Junekeri is a manifestation of Ayessha’s passion for fabrics, texture, and design. Her deep fervour for home decor led her to ditch her corporate suit after spending more than a decade in the industry and embark upon her Junekeri expedition in early 2021.
Junekeri’s contemporary collection ranges from products that are made from locally- sourced natural fibres – rain-fed cotton to handspun wool. Handwoven on traditional wooden looms, the new collection comes in signature shades of neutrals, fiery red and mustard which draw inspiration from Bhujodi’s rich cultural heritage. Adding to the brand’s wide range of aesthetics one can also find a selection of hand-knotted Marigolds cushions in cream that partner beautifully with brighter colours or in a set for a calming interior.
Before launching Junekeri, Ayessha and Sudha spent more than a year travelling to the remotest villages in the Northeast, Gujarat, and Rajasthan to work directly with local artisanal communities. The brand aims to grow its network of crafters while introducing fresh and unique designs that are meant to be loved and used every day.
“At Junekeri, our ethos is simple – we steer clear from the usual trends and feature the unique and individual – products that we would love to have in our own homes. Each piece exhibits a unique story and reveals a fresh simplicity, offset with a touch of modern whimsy. Every piece that you purchase helps us procure more from our artisans who ultimately benefit from getting more work,” says Ayessha, Founder, Junekeri.