Orange Tree expands its line of products and forays into furniture with the stunning Yoho collection
BASANT, a leading Indian designer, manufacturer and exporter, is known for their exquisite hand-crafted furniture for over 22 years and has made a mark across 17 countries through international clients such as Crate and Barrel, Westelm, Pottery Barn, Zara Home and H&M Home. The legendary design house is an unparalleled specialist of creative and quality furniture that keeps sustainability on top of its mind. In their 9.5 lakh-square-foot factory in Jodhpur, eco-conscious furniture is made out of reclaimed wood, iron, steel and fibre. The Founder Vinay Kumar had a vision to start a brand in the domestic market too, that would bring global trends and designs in the same quality at competitive prices to the Indian audience. This thought inspired his son Gaurav Jain – to start Orange Tree in 2014 with Nikita Bansal as Head Designer (lighting and wall decor). Driven by a strong environmentally conscious philosophy, Orange Tree believes in strong ties between culture, craftsmanship and industry, nurturing emotion and sensitivity in design and interpreting global trends that are contemporary in form but handcrafted in spirit.
The company ventured into e-commerce and retail in 2014. Foraying into the furniture for the first time in India, their latest line ‘The Yoho Collection needs no introduction. In a world of excess subtlety in nature can be hard to see, even though we are surrounded by it. Orange Tree ventures into the forest and aims to capture its rawness, the order in the chaos. YOHO collection inspired by the Yoho National park is the culmination of these meandering feelings. Made in a raw tone with Acacia wood in Natural finish, the collection is reminiscent of the initial elements before they are transformed. . Each piece is crafted from Solid Indian Wood. Natural variations in the wood grain and coloring are to be expected, no two pieces are alike.
The collection defines the remarkable style of minimalism with bedside tables, beds, consoles, bookshelf and chairs to create a rendezvous in the minds of the onlooker. The color tone of the solid Acacia wood is used to handcraft the range which resembles the warm brown of fertile earth, the natural variations are reminiscent of the undulating mountain trails and the raw edginess of the collection brings to fore the rather rustic architecture of Yoho.
“Orange Tree is poised to bring a new outlook to the world of furniture. We have talented craftsmen and the best designers trained in modern design concepts. Our endeavour is to create contemporary products out of the finest materials while keeping intact our family values of hard work and responsibility,” says Gaurav Jain, Founder, Orange Tree.
“Design has been an inherent part of Indian art and culture for centuries. It is vividly visible in its architecture, handicrafts and handlooms. The recent scenario of contemporary Indian handicraft has emerged as a culmination of Traditions, regional designs and the latest trends. The innovation of craftsmanship has become very important in the role of trade and business. This results from a fusion of traditional craft skills with contemporary inputs from designers and modern technologies.” says NIkita Bansal, Head of Design (lighting and wall decor), Orange Tree.
Orange Tree has enthralled the customers with its exquisite lights and wall decor and is a dedicated wing that caters to the hospitality industry, commercial and residential projects across.